Have you seen this article from Chronicle of Philanthropy? Group Wants to Steer Political-Campaign Money to Charity April 12, 2012, 10:48 am A new Web-based company is seeking to reduce the influence of money in politics by creating a way for contributors to support candidates while actually sending their cash to charity, writes The Washington Post. Repledge, […]
Donors don’t behave in silos. They consume media via e-mail, print, TV, radio, mobile, social media and face-to-face. And recent studies suggest that in many cases, they consume multiple media at once. Direct mail, because it still captures the majority of responses, should be central to your efforts. But leveraging an integrated multi-channel strategy will help […]
What’s a middle donor? And how do we market to them? How are they different from the rest of our donors? I’ve been answering these questions a lot lately. At conferences, in person and even on LinkedIn. Seems a lot of organizations are starting to take notice of the potential of middle donors. This is […]
Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week. The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]
In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And review your donation page to ensure easy navigation and transaction processing.
This is the second half of my 2 part series on Creating Your Development Action Plan. In Part 1 we covered why you need a plan and how you should use it. In Part 2 we’ll cover the key elements you should have in the plan and what those should include. I’ve also included some […]