10 Fundraising Best Practices

As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages 4. Thank You Receipting 5. Social Media 6. Special Events 7. Upgrading Donors 8. Cultivating Major Donors 9. Planned Gift Prospecting 10. Donor Stewardship

Fundraising Best Practice Series: Volume 7, Upgrading Donors

Upgrading donors is an essential part of your nonprofit’s fundraising program.  Or at least it should be.  But the upgrade process isn’t just about asking all your donors for more money.  Check out these tips for more strategically upgrading your donors: Upgrading begins at the point of acquisition.  This is important to understand.  Not all […]

Fundraising Best Practice Series: Volume 5, Social Media

I need to start this post off by confessing something first.  The title of this post is Fundraising Best Practice Series: Volume 5, Social Media.  But you need to know that I make no claim of social media expertise.  I’m not a social media expert, guru, sherpa or anything else. I’m primarily a direct response […]

Fundraising Best Practice Series: Volume 4, Thank You Receipting

What better time of year is there than Thanksgiving week to talk about thanking your donors? This week’s best practice area covers the thank you process, and what you can do to improve your organization’s fundraising outcomes by fine-tuning your thank you receipting process. Before we get into tips & tactics though, I want to […]

Give to the Max Day 2011: A Success?

By all indications, Give to the Max Day 2011 was a success in Minnesota.  Nonprofits in Minnesota raised $13.4 million (34% more than was raised during the same event in 2010) from more than 47,500 generous donors (13% more donors than contributed in 2010). This has me wondering whether the uptick we saw during this […]

Fundraising Best Practice Series: Volume 3, Online Donation Pages

This third installment in the Fundraising Best Practice Series will highlight online donation pages. In most cases your donation page is the only online vehicle for a donor or potential donor to use to make a gift to your nonprofit.  So please, make sure your page is in good working order and easy to navigate.  […]