Are you setting smart #fundraising goals?

Planning - small

This weekend I received an email from a nonprofit asking if I could help them decide on an acceptable year-over-year growth goal. Was 15% right? Maybe 20%? The development team had been asked to decide on a rate of annual growth that they would stick to on an annual basis.

My guidance to this organization (and to you!) was that setting an arbitrary goal like this is a really bad idea. Instead, set goals based on the data available to you, and the smart assumptions you can make based on past experience. Review the status and health of each revenue stream, and ask yourself some critical questions about every aspect of your work.

What do you know about the donors in each area, and whether they will maintain, increase or reduce their giving in the coming year? What do you know about the costs associated with each revenue stream for your organization? Will costs decrease in the coming year (not likely, right)? Will they increase — and if so, by how much? If costs will increase this means you have to make some important decisions. What new strategies and tactics can you bring to market to grow you revenue enough that you can offset the increased costs? Are there other revenue streams that are working just as hard for you and that you could shift budget into? What new or different resources, strategies, and support structures do you need to put in place in order to succeed in the coming year?

Instead of picking goals out of thin air and committing your success to them blindly, follow this process to create goals that are specific, realistic, and achievable.

 

 

Image via startupstockphotos.com

Guest Post from Roy C. Jones, CFRE:

The biggest mistake fundraisers make

Today’s guest post on the biggest mistake fundraisers make is from my great friend (and co-author of Rainmaking: The Fundraiser’s Guide To Landing Big Gifts), Roy C. Jones, CFRE. “For clinking money, you can shake the can. For folding money, you should go ask for it. ” — Harold Seymour, legendary fundraiser Without a doubt, failing […]

The danger of speaking poorly of donors in call reports

Nonprofit Quarterly
09/14/2015

The Heritage Foundation recently learned what is likely to be an unfortunately painful lesson about donor engagement. And we should all take a minute to learn from their mistakes.

As you’ll see in the article, a set of major donor call reports from Heritage were posted to the web. Some of the notes made reference to donors as being “odd”, etc.  I can imagine that the senior team at Heritage is scrambling right now to rebuild trust with some of their most important donors.

The key learning here is, if you wouldn’t be comfortable saying something directly to your donor, don’t write it in your call reports. It’s just that simple.

 

Make it a great week!
Andrew

Middle donor engagement increases revenue by 20%+

In the third quarter of 2014 one of my clients — a small hunger and poverty relief organization — began implementing a middle donor engagement strategy that included phone calls, handwritten thank you notes, and invitations to small group tours / mixers at their office. The focus of their efforts was to thank donors, share with them […]

5 Questions Every Fundraiser Should Ask Each Day

In today’s world we all move so quickly and have so many competing priorities. I find that if I’m not intentional about asking myself a few critical questions each day, I tend to lose focus on the things that are really important. Here’s my list of questions that I think every fundraiser should ask daily. […]