Mark Cuban’s advice for your nonprofit

Famed entrepreneur Mark Cuban once said, Make your product easier to buy than your competition or you will find your consumers buying from them, not you. What does Mark’s advice mean for your nonprofit? What do you need to do to make sure that donors are investing in your organization instead of going to the […]

Are you giving donors the experience they crave?

Are you giving donors the experience they crave? For profit organizations know that improving customer experience increases customer retention and profit over the long-term. In fact, there are volumes of research on this topic by reputable firms like McKinsey & Company, Bain & Company, and the London School of Economics. The data is conclusive. Improving […]

Direct Mail Fail – Alumni Acquisition Package

The minute I saw this envelope I knew the package was doomed.  The OE (outer envelope) had a huge flaw. Unfortunately, the OE wasn’t the only thing wrong with this piece. There were three significant problems with this appeal. 1. Dirty data. This mailing is addressed to my wife. Sort of. You see, my wife’s […]

13 Ways To Engage Major Donors

Chronicle of Philanthropy recently reported that big gifts from major donors are on the decline.  Their analysis of recent studies confirms giving patterns of wealthy donors today mirror those of the Great Depression.  It’s likely this means you may have to delay or scale back expectations for major campaigns. But more than anything, it means […]

How to Hire a Nonprofit Marketing Director

Hiring in the nonprofit space can be challenging, just as it often is in the commercial sector.  But maybe for different reasons. Last week I blogged about integrated fundraising.  A reader asked me to write a follow-up to that post to explore the key traits and talents you should look for when trying to hire […]