Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more money. It’s been a long road. We’ve learned a lot in the process, and had the opportunity to talk with dozens of great leaders in […]
I’m honored to have a few recent posts featured on Christian Leadership Alliance’s new blog. Go visit the CLA blog and check out my guest posts on Fundraising: Instinct vs. Insight and 13 Ways to Engage Major Donors.
Famed entrepreneur Mark Cuban once said, Make your product easier to buy than your competition or you will find your consumers buying from them, not you. What does Mark’s advice mean for your nonprofit? What do you need to do to make sure that donors are investing in your organization instead of going to the […]
Are you giving donors the experience they crave? For profit organizations know that improving customer experience increases customer retention and profit over the long-term. In fact, there are volumes of research on this topic by reputable firms like McKinsey & Company, Bain & Company, and the London School of Economics. The data is conclusive. Improving […]
The minute I saw this envelope I knew the package was doomed. The OE (outer envelope) had a huge flaw. Unfortunately, the OE wasn’t the only thing wrong with this piece. There were three significant problems with this appeal. 1. Dirty data. This mailing is addressed to my wife. Sort of. You see, my wife’s […]
Chronicle of Philanthropy recently reported that big gifts from major donors are on the decline. Their analysis of recent studies confirms giving patterns of wealthy donors today mirror those of the Great Depression. It’s likely this means you may have to delay or scale back expectations for major campaigns. But more than anything, it means […]