Direct Mail Fail – Alumni Acquisition Package

The minute I saw this envelope I knew the package was doomed.  The OE (outer envelope) had a huge flaw. Unfortunately, the OE wasn’t the only thing wrong with this piece. There were three significant problems with this appeal. 1. Dirty data. This mailing is addressed to my wife. Sort of. You see, my wife’s […]

13 Ways To Engage Major Donors

Chronicle of Philanthropy recently reported that big gifts from major donors are on the decline.  Their analysis of recent studies confirms giving patterns of wealthy donors today mirror those of the Great Depression.  It’s likely this means you may have to delay or scale back expectations for major campaigns. But more than anything, it means […]

How to Hire a Nonprofit Marketing Director

Hiring in the nonprofit space can be challenging, just as it often is in the commercial sector.  But maybe for different reasons. Last week I blogged about integrated fundraising.  A reader asked me to write a follow-up to that post to explore the key traits and talents you should look for when trying to hire […]

63 Fatal Fundraising Mistakes to Avoid

With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it’s more important than ever to focus on getting things right. These 63 fatal fundraising mistakes can have significant negative impacts on your fundraising results (both short and long-term). If you’re like me, you’ll […]

Are your bequests in trouble?

  Every nonprofit board and executive should read this morning’s Wall Street Journal article, Counting on an Inheritance?  Count Again.  The article is primarily a discussion about the long-term impact on families of the economic declines of the last few years. Interestingly, WSJ found that nationally, “alling asset values reduced projected inheritances for baby boomers […]

This is why your special event doesn’t raise more money

  Do you ever wonder why your events aren’t raising more money? Why more people don’t make pledges and why pledge amounts are decreasing instead of increasing? It’s the economy, right?  That must be it.  People are hurting, so they aren’t giving as much or as frequently as they used to.  That’s got to be the […]