Donors don’t behave in silos. They consume media via e-mail, print, TV, radio, mobile, social media and face-to-face. And recent studies suggest that in many cases, they consume multiple media at once. Direct mail, because it still captures the majority of responses, should be central to your efforts. But leveraging an integrated multi-channel strategy will help […]
Don’t take your major donors out of the direct mail stream. This is one of the worst things you can do for your organization. Typically this happens for one of two reasons. You’re in a board meeting or prospect management meeting and someone says, “major donors hate getting direct mail. We shouldn’t solicit major donors […]
One page. Two pages. Eight pages. There is no right or wrong length for direct mail fundraising letters. Don’t believe what anyone tells you about this. Those are personal biases and likely not relevant to anything. Take as many pages as you need in order to say what needs to be said. As long as […]
Your board might think it takes a cocktail party or gala event to get major donors to give. Sometimes that’s true. Others in the organization probably think you spend your days on the golf course schmoozing with rich people. And let’s be honest – that happens too (we probably all wish it would happen more […]
Handwriting increases performance. Ink on paper (especially blue ink) does wonders for improving results. The added personalization and authentic feel handwriting provides can help increase both response rate and average gift.
All indications are major gift revenue will rebound throughout 2012 (compared to 2010/2011). This is great news! Are you ready to take advantage of this impending increase in major gifts? Are you prepared with a solid understanding of how your prospects rank on the 3 C’s? Commitment: Do they have a history of supporting your […]