You hate telemarketing? So what.

Everyone hates telemarketing.  I spent three years leading telemarketing for a major national political organization, and I hate getting telemarketing calls!  Those invasive calls at the dinner hour.  Solicitors not taking no for an answer and asking you twice more for a contribution after you say no.  Always trying to get you to give your […]

Are low dollar fundraising campaigns hampering your success?

Give $10 on 10/10/10 to support our cause.  Cute, huh?  Kinda catchy?  Low price point could work well in the current economy.  Easy to implement on Facebook, Twitter, your website or elsewhere online, right?  Would probably get more responses than an offer asking for $25, $50 or $100 gift.  Right?  All of those points above […]

The True Value of Monthly Giving Programs

While in D.C. two weeks ago my good friend Roy Jones and I shared a lunch conversation about Monthly Sustainer fundraising programs.  Specifically, why more nonprofits don’t have sustainer programs, how we can promote and encourage organizations to start them, and what the long-term value (beyond just current year net) really is. Then a few […]

Six Types of Wealthy Donors

Here’s another take on major donor personality types and motivations.  There are some similarities and distinct differences between this research and the research data I posted about recently in Understanding Major Donors. (Jan. 12, 2010) A new study identifies six types of high net worth donors and explains what motivates them to give. The findings of […]

Three Reasons Your CEO Must Be Your Chief Fundraiser

How involved is your CEO in your organization’s philanthropic efforts? That’s a question I like to ask every organization that I consult with.  It’s an important one, and typically sets the tone for the organization’s overall fundraising approach.  In many organizations, the CEO is intimately involved in the philanthropic process.  But from time to time, […]

Understanding Major Donors

I just finished reading The Seven Faces of Philanthropy by Russ Alan Prince and Karen Maru File.  This is a great resource for understanding the different personality types of major donors, and what specific motivations encourage giving for each personality type. This book is a must read for any charity CEO, board member or fundraiser.  Anyone […]