Google Grants vs. Paid Search Campaigns

Sometimes otherwise smart fundraising consultants give bad advice. I saw that happen last week. A senior-level consultant from a typically reputable fundraising agency completely missed the mark on digital strategy. In this instance, a local social service nonprofit was told that because they secured a Google Grant of $10,000 per month, they should no longer […]

Using technology to increase nonprofit capacity

For profit organizations have long embraced technology – specifically sophisticated CRM systems – to capture data and help them better engage, communicate and enhance relationships with their customers. This is an area where nonprofits can reap significant benefit by having the right tools, the right people to utilize them, and smart business rules that help […]

Optimization: The Secret Weapon In Online Fundraising

Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year, add it now. For a relatively small investment, you could reap significant gains in online fundraising. What is optimization testing, you ask? A/B split testing […]

Using Data To Drive Donor Insights

What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you’re like most nonprofits, it probably depends which department head you ask. Development maintains the donor database that houses biographical data (i.e., name, address, etc.) and transaction data (i.e., date and amount of most recent, last […]

A solid website is the key to your integrated media strategy

Your website should (read: must) be the focal point of your entire integrated fundraising strategy. Why? Simply put, 99% of your donors will never walk through the doors of your office.  But a significant majority of them (over 65%) will visit your website.  Some will even visit on a regular basis.  For most of your […]

15 Tips to Grow Your E-mail List

Looking for ways to grow your e-mail subscriber list?  Try these 15 ways: Ask for e-mail address on your direct mail and newsletter reply devices Request it during volunteer sign-in Use an online registration form for special events Ask for it as part of the sign-in process when you give program tours Put an e-newsletter […]