Personalization is key. With the technology available today, there’s no reason you should be sending targeted direct mail to any donor or prospect and addressing it to “Dear Friend” (or anything other than the donor’s name). That’s no way to start or build a relationship. But donor name isn’t the only level of personalization you […]
Someone just posted this on LinkedIn and I thought it was worth sharing. Happy Friday!
Click the image below to download Blackbaud’s most recent Index for Charitable Giving (released this morning):
I need to start this post off by confessing something first. The title of this post is Fundraising Best Practice Series: Volume 5, Social Media. But you need to know that I make no claim of social media expertise. I’m not a social media expert, guru, sherpa or anything else. I’m primarily a direct response […]
This third installment in the Fundraising Best Practice Series will highlight online donation pages. In most cases your donation page is the only online vehicle for a donor or potential donor to use to make a gift to your nonprofit. So please, make sure your page is in good working order and easy to navigate. […]
Integrated fundraising isn’t an option these days. If your organization isn’t integrating online and offline, you’re missing a huge opportunity. And chances are you’re losing donors to organizations that are running integrated fundraising campaigns. In this second installment of fundraising best practices, I’ll highlight best practice strategies for e-mail fundraising. You can implement these today […]