How often can you use a match challenge in the mail? (Tip #21)

Matching challenges help increase direct mail response rates and total revenue.  I’ve seen nonprofits that use matches in as many as 7-10 of their mail appeals each year.  Probably seems excessive, right?  The interesting thing is, it doesn’t get old.  Donors love leverage.

Use a match as frequently as you can – they work well!

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