How often can you use a match challenge in the mail? (Tip #21)

Matching challenges help increase direct mail response rates and total revenue.  I’ve seen nonprofits that use matches in as many as 7-10 of their mail appeals each year.  Probably seems excessive, right?  The interesting thing is, it doesn’t get old.  Donors love leverage.

Use a match as frequently as you can – they work well!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.