Newsletters are a great addition to your direct mail program. Unlike direct mail solicitation letters, you can use them to tell more in-depth stories, thank your donors in special ways and give important program updates. Newsletters should also generate a lot of additional net revenue for your organization. Use a best practice newsletter format to maximize your revenue.
Sign up to receive my weekly e-mail updates and you'll get a copy of the highly valuable e-book, "52 Direct Mail Fundraising Tips to Raise You More Money".
I'll never sell or rent your personal information