Direct Mail Fundraising Tip of the Week (#26)

Test variables that matter and can have a significant impact on results.  New lists, new list categories, segmentation strategies, offers, package formats, timing and ask strategies.  These variables all have the potential to deliver significant increases in performance for you.

Photo tests, fonts, outer envelope color, etc., can make an impact, but not nearly as much as the variables listed above.

Posted in Direct Mail Fundraising, Nonprofit Tagged with: , , ,

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