Test variables that matter and can have a significant impact on results. New lists, new list categories, segmentation strategies, offers, package formats, timing and ask strategies. These variables all have the potential to deliver significant increases in performance for you.
Photo tests, fonts, outer envelope color, etc., can make an impact, but not nearly as much as the variables listed above.
Sign up to receive my weekly e-mail updates and you'll get a copy of the highly valuable e-book, "52 Direct Mail Fundraising Tips to Raise You More Money".
I'll never sell or rent your personal information