Don’t try to save money by sending a postcard in place of your direct mail package and asking donors just to go online to make a contribution. This might work for some donors – but not the majority. We know that 60%+ of direct mail-sourced revenue comes back to your charity in the actual mail. Not online.
Are you really willing to risk as much as 60% of your revenue to save what will amount to only a few thousand bucks?
Sign up to receive my weekly e-mail updates and you'll get a copy of the highly valuable e-book, "52 Direct Mail Fundraising Tips to Raise You More Money".
I'll never sell or rent your personal information