Are you willing to risk 60% of your direct mail revenue? (Tip #30)

Don’t try to save money by sending a postcard in place of your direct mail package and asking donors just to go online to make a contribution.  This might work for some donors – but not the majority.  We know that 60%+ of direct mail-sourced revenue comes back to your charity in the actual mail.  Not online.

Are you really willing to risk as much as 60% of your revenue to save what will amount to only a few thousand bucks?

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