Why emotional copy gets more response (Tip #34)

Donors make initial decisions to give based on emotion, not logic.  Write your direct mail copy with the goal of engaging the donor’s emotional triggers to compel action.  Donors validate their initial emotional decisions by backing them up with facts and logic, so make sure your letter blends the two for maximum impact.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Leave a Reply

Your email address will not be published. Required fields are marked *

One thought on “Why emotional copy gets more response (Tip #34)