Direct Mail Fundraising Tip of the Week (#34)

Donors make initial decisions to give based on emotion, not logic.  Write your direct mail copy with the goal of engaging the donor’s emotional triggers to compel action.  Donors validate their initial emotional decisions by backing them up with facts and logic, so make sure your letter blends the two for maximum impact.

Opt In Image
Free ebook today!

Sign up to receive my weekly e-mail updates and you'll get a copy of the highly valuable e-book, "52 Direct Mail Fundraising Tips to Raise You More Money".

I'll never sell or rent your personal information

Posted in Direct Mail Fundraising, Nonprofit Tagged with: , , ,
0 comments on “Direct Mail Fundraising Tip of the Week (#34)
1 Pings/Trackbacks for "Direct Mail Fundraising Tip of the Week (#34)"
  1. […] significant differences in the world. Time and again studies and real world testing proves that donors make decisions based on emotion, not logic. Facts and figures are      valuable as secondary supporting information, but […]

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>