Direct Mail Fundraising Tip of the Week (#34)

Donors make initial decisions to give based on emotion, not logic.  Write your direct mail copy with the goal of engaging the donor’s emotional triggers to compel action.  Donors validate their initial emotional decisions by backing them up with facts and logic, so make sure your letter blends the two for maximum impact.

Posted in Direct Mail Fundraising, Nonprofit Tagged with: , , ,
0 comments on “Direct Mail Fundraising Tip of the Week (#34)
1 Pings/Trackbacks for "Direct Mail Fundraising Tip of the Week (#34)"
  1. […] significant differences in the world. Time and again studies and real world testing proves that donors make decisions based on emotion, not logic. Facts and figures are      valuable as secondary supporting information, but […]

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Get updates by email


Buy Our Book

Buy Our Book