Using the mail to sell monthly giving (Tip #36)

Offer a monthly giving option on your reply device.  Don’t expect to convert a significant portion of your file to monthly giving this way, but you’ll pick up a few monthly givers here and there.  Even that would be a success, since you’ll increase their giving frequency and likely increase their total annual giving as well.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.