Optimizing your middle donor direct mail ask strategy (Tip #37)

Test just an open ask (instead of a static ask or calculated asks based on past gift history) to your middle donors.  This frequently results in better overall revenue and more frequent upgrades from middle donors.

Opt In Image
Free ebook today!

Sign up to receive my weekly e-mail updates and you'll get a copy of the highly valuable e-book, "52 Direct Mail Fundraising Tips to Raise You More Money".

I'll never sell or rent your personal information

Leave a Reply

Your email address will not be published. Required fields are marked *