Does your fundraising copy pass the “you” test? (Tip #40)

Use the word “you” early and often in your letter copy.  It is a powerful way to connect with your donor.

Use the word “I” to make your letter more personal and real.  Avoid using “we,” “our,” or “us,” as they give your letter a more institutional feel.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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