Are you targeting multibuyers in your direct mail acquisition? (Tip #50)

Multibuyers is the term used to identify donor prospects that appear on multiple rental lists in the same list buy.  These prospects are like hidden gold in your rental list mix!  Multibuyers are highly responsive to direct mail offers (that’s why they’re on multiple different rental files!), and will likely be one of the highest performing segments in your rental mix (if not the best).

Since you’ve paid for these names twice (or three or four times), don’t suppress these names.  Develop a remail component in your acquisition program and send multibuyers an additional package (or two).  You’ll love the results!

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