To Tease or Not To Tease (in your direct mail)? (Tip #51)

Blank outer envelopes tend to outperform envelopes with teaser copy or images.  You don’t have to clutter your appeal envelopes with all sorts of teaser copy.  Sure, test teasers.  But you’ll do just as well – if not better – by simply mailing your appeal in a blank envelope.

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