Direct mail is one of the most effective tools you can use to acquire new donors, cultivate life-long relationships with existing supporters, and raise significant revenue in the process. Building an effective direct mail fundraising program takes time, investment, and a deep understanding of donor behavior. Don’t just assume you know how to do it right though. Direct mail fundraising is a science unique unto itself.
Check out these posts for tips and tools to help you build or improve your direct mail program: