Improve your hospital fundraising with 71 FREE education sessions!

AOlsen - Hospital Fundraising - IntegrationAOlsen - Hospital Fundraising - Newsletter
The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period. This is a great learning opportunity for anyone involved in healthcare philanthropy, or anyone looking to get into the business.

If you’re unable to attend any of the days of the Summit, you can still benefit from the sessions. All sessions are available for purchase, both now and after the event.

Session presenters and descriptions are provided below:

ANNUAL GIVING

Carl Bloom: 25 Proven Ways to Generate Individual Gifts for Your Hospital with Direct Response Fundraising

Carl Bloom: How to Build a Direct Response Fundraising Program that Delivers High Value, Long-Term Return on Investment

Nelson Checkoway: Pushing the Envelope: Thinking Unconventionally for Direct Mail Fundraising Success

Peter Hoppe: Mid-Level Giving: Paving the Way to Major and Planned Gifts for Your Hospital

Peter Hoppe: 20 Things You Should Know Before Planning Your Next Hospital Direct Response Campaign

David Kravinchuk: The 5-cent Fundraising Phenomenon

Harvey McKinnon: Run a Successful Monthly Giving Program for Your Hospital

Andrew Olsen: Turn Your Hospital Newsletter Into a Moneymaker

Lynne Wester: Improve First Time Donor Retention Rates for Your Hospital

BOARD FUNDRAISING

Claire Axelrad: Overcome Your Board’s Fear of Fundraising, Once and for All

Gail Perry: How to get your hospital foundation board members to open doors to major gifts

Carol Weisman: Getting your Board Productively Involved in Fundraising

GRATEFUL PATIENTS

Dominique Antarakis: How to Effectively Gather and Share Patient Stories for Hospital Fundraising

Catherine Carley: Direct Mail Patient Acquisition and Renewal Best Practices

Kimberley Blease and Michelle Carter: The Changing Face of Donor Acquisition for Hospitals

Marc Pitman: Grateful Patient Programs: Top 10 Best Practices

 CAPITAL & ENDOWMENT CAMPAIGNS

Sue Egles: Shake Hands with Your Future: Introducing the Revolutionary New Way to Conduct Campaign Feasibility Studies

Linda Lysakowski: Capital Campaign Tips for Small Hospitals

Sandy Macnab: Seven Things You Must Learn from Your Next Campaign Feasibility Study

Lynne Wester: The Naming Game: Creative Ways to Permanently Recognize Your Hospital Donors

Cris Wineinger: How to Launch a Hospital Capital Campaign from Zero: A Case Study (Q&A)

Cris Wineinger: How Your Hospital Can Run a Successful Endowment Campaign (Q&A)

CORPORATE PHILANTHROPY & SPONSORSHIP

Abby Clemence: Eight Easy Steps to Turn Cold Calls into Corporate Partners

Linda Lysakowski: Raise More Money from Your Business Community

DONOR COMMUNICATIONS

Tom Ahern: Loverizing: The Lucrative Difference a Few Well-Chosen Words Will Make in Your Hospital Donor Communications

Frank Chamberlin: Your writing toolbox for more impactful fundraising

Gayle Goossen: Ten Tips for Finding and Telling Stories that Inspire Your Hospital Donors to Give

Pamela Grow: The Power of Thank You

Lori Jacobwith: Finding and Telling Powerful Stories that Raise Lots of Money for Your Hospital

David Kravinchuk: Thanks a Million: How to Boost Donor Loyalty and Revenue with Simple Stewardship Strategies

Harvey McKinnon: 11 Questions Every Hospital Donor Asks

Marc Pitman: Are You Telling the Top Five Stories that Every Hospital Must Tell?

HUMAN RESOURCES

Maeve O’Byrne: Top Tips for Hiring and Retaining Hospital Foundation Fundraising Staff

Ted Sudol: Solo Success: How to Survive & Thrive When You’re the Only Fundraiser at Your Hospital

Lise Twiford: Managing and Fostering Your Hospital Development Team

INTEGRATED FUNDRAISING

Kimberley Blease and Peter Seybold: How Digital Integration is Driving Success in Healthcare Fundraising

Ryan Garnett: Integrated Fundraising on a Small Budget: A Primer for Hospitals

Andrew Olsen: Build an Integrated Fundraising Strategy for Your Hospital

MAJOR GIFTS

Jay Angeletti: Metrics-Driven Major Gifts: Creating the Perfect Balance Between Metrics and Customized, Creative Principal Gift Relationships (Q&A)

Claire Axelrad: Anatomy of a Major Gifts Ask: The Art and the Heart

Diane Carlson: Major Gifts for Your Hospital: How to Do the Ask

Diane Carlson: Prospect Research: What You Need to Know Before you  Solicit a Major Gift Prospect

Marcy Heim: Creating a RAP! (Relationship Action Plan)

Marcy Heim: Creating Life-Long Major Giving Relationships – A Team Sport!

Gail Perry: Where to find more major donors for your hospital foundation

Larry Raff: Determining How Much to Ask for in a Major Gift

Larry Raff: Building Rapport is the Key to Major Gift Success

Jerry Smith: Securing Major Gifts for Your Hospital Foundation: Expect to Win

Jerry Smith: How to Overcome the 10 Familiar Faults Found in Hospital Fundraisers

Kent Stroman: Asking about Asking: Mastering the Art of Conversational Fundraising

Lise Twiford: Measuring and Managing Your Hospital’s Major Gift Fundraising Metrics

MARKETING

Gayle Goossen: Engage Your Hospital Donors (and Increase their Loyalty) with Content Marketing Q&A

ONLINE FUNDRAISING & SOCIAL MEDIA

Carrie Miller: Online Fundraising: Getting Your Hospital on the Road to Success

Maria Semple: How to Use Social Media to Acquire Supporters and Raise Funds

PHYSICIAN FUNDRAISING

Jay Angeletti: Physician Partners: Informal and Formal Engagement Strategies/Tactics that Transcend Today’s Challenging Landscape

Susan Holt: Bold Plans. Bold Asking:  Coaching Your Board and Physicians in Capital Campaigns for Bold Results

Carol Weisman: Help Your Physicians Become Productively Involved in Fundraising (Q&A)

PLANNED GIVING

Amel Bendeddouche: How to Raise Bequests for Your Hospital with Direct Mail

Leah Eustace: Create Effective, Engaging and Inspirational Bequest Marketing for Your Hospital

Russell James: The Words that Work in Major and Planned Gifts

Russell James: Inside the Mind of the Bequest Donor

Sandy Macnab: How to Find Planned Giving Prospects for Your Hospital

Viken Mikaelian: Four Easy Planned Gifts Your Hospital Can Receive

Brian Sagrestano: Dying to Donate to Your Hospital? Conducting Planned Giving when Your Donor is Making End-of-Life Decisions

Brian Sagrestano: How to Engage Professional Advisors to Find Donors for Your Hospital

SPECIAL EVENTS

Sherry Truhlar: Five Steps to a Better Silent Auction: Easy Changes for Higher Revenue

Sherry Truhlar: Double Your Hospital Foundation Auction Revenue in 15 Minutes with a “Fund a Need”

TRENDS

Stephen Butler and Michael Johnston: Building the Fundraising Hospital of the Future

Susan Holt: Are We there Yet?  Where is Your Culture of Philanthropy Today?

Susan Raymond: The Imperative of New Approaches to Fundraising Strategy for Hospitals – Q & A

Susan Raymond: The Ascendency of Women

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