Write better direct mail copy (Tip #47)

Your direct mail fundraising copy shouldn’t be about you.  As much as you might want to show donors how amazing your organization is, all the great you’ve done in the world, and what your future goals are . . . don’t. Instead, share a compelling and urgent need with your donor.  Then show her how […]

Yes, your direct mail letter needs a P.S. statement! (Tip #45)

Always include a P.S. in your letter.  Use the P.S. as an immediate call to action.  Since most people scan a letter (the intro, bolded/underlined copy and the P.S.), the last chance you have to compel a donor to give is in the P.S.  Make it clear and strong.

How much mail is too much? (Tip #44)

Test mid-month appeals.  Many organizations are successfully mailing 12 annual appeals (one per month) AND 4-6 mid-month appeals throughout the year.  These mid-month appeals can add a lot of income to your bottom line. Be smart about it though.  Don’t mail mid-month appeals in the summer where performance is already lower.  Schedule them for the […]

4 Steps Nonprofits Can Take to Establish Lasting Business Partnerships

Cause marketing has been a long recognized endeavor between nonprofits and for-profits. There are many classic examples (Children’s Miracle Network, Susan G. Komen for the Cure, St. Jude Children’s Research Hospital, etc.) that have shown the synergy cause marketing brings. Ashley Halligan, an analyst at Software Advice, recently wrote an article outlining strategies nonprofit organizations […]