Write your letter copy at the 5th grade reading level. This may drive your brand people crazy (especially if you happen to be in higher education or healthcare), but writing at this level makes your copy easier for donors to read and understand. Remember, your goal isn’t to show your donors how smart you are. […]
Don’t write long paragraphs. It doesn’t matter how many paragraphs are in your letter, just don’t have more than 3-4 sentences in each paragraph. It’s ok to break up a long paragraph into two or three smaller ones too. Breaking up your content into bite-sized paragraphs makes it easier to read and digest your information.
Fundraising letters that talk of the plight of millions of starving people in need of help tend not to work as well as those that focus on the suffering of one person. That’s because it’s hard for people to personalize such large and overwhelming issues. It’s also hard to understand, as a donor, how my […]
Are you giving donors the experience they crave? For profit organizations know that improving customer experience increases customer retention and profit over the long-term. In fact, there are volumes of research on this topic by reputable firms like McKinsey & Company, Bain & Company, and the London School of Economics. The data is conclusive. Improving […]