What should you test in your direct mail? (Tip #26)

Test variables that matter and can have a significant impact on results.  New lists, new list categories, segmentation strategies, offers, package formats, timing and ask strategies.  These variables all have the potential to deliver significant increases in performance for you. Photo tests, fonts, outer envelope color, etc., can make an impact, but not nearly as […]

63 Fatal Fundraising Mistakes to Avoid

With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it’s more important than ever to focus on getting things right. These 63 fatal fundraising mistakes can have significant negative impacts on your fundraising results (both short and long-term). If you’re like me, you’ll […]

Is your donor acquisition strategy working?

Is your new donor acquisition strategy working?  How do you know?  What’s your measure of success? If you want a strong Fall acquisition season this year, your prime planning time is right now.  Acquisition is challenging enough in a good economy.  In today’s economy, many nonprofits struggle to bring in new donors at an acceptable […]

Where do newsletters fit in your direct mail program? (Tip #25)

Newsletters are a great addition to your direct mail program.  Unlike direct mail solicitation letters, you can use them to tell more in-depth stories, thank your donors in special ways and give important program updates.  Newsletters should also generate a lot of additional net revenue for your organization.  Use a best practice newsletter format to […]

6 Steps to Integrated Fundraising for Small Charities

As any Executive Director or Development Director in a small nonprofit knows,  it’s hard to find budget to do some of the things you know you need to do.  Integrated fundraising is one of those things.  Even the name — Integrated Fundraising — sounds expensive.  Sounds like something you need a 20 person department and […]

Direct Mail vs. Digital: The Battle Continues

The Direct Marketing Association (DMA) released findings from a new study today showing that direct mail (and phone outreach) still deliver significantly higher response rates than digital (specifically e-mail) campaigns. Note: Importantly, this study and the findings highlighted here are not specific to nonprofit marketing/fundraising.  These are commercial marketing results (though there’s still value for […]