Does Your Newsletter Make These 4 Fatal Mistakes?

Newsletters can be a powerful tool both for your organization’s fundraising and stewardship efforts.  Often newsletters can raise just as much – if not more – than your solicitations.  And a well crafted newsletter can remind donors of the reasons they support you and help increase their passion for your cause on a regular basis. […]

Direct Mail Fundraising Tip of the Week (#7)

Recency is key in direct mail fundraising.  Most nonprofit board members and executives (and even some fundraisers) don’t want to believe it, but your best potential donors are those who just made a gift to you. Instead of giving your donors a chance to “cool off” by suppressing them for a time after they make […]

41 Trillion Reasons You Should Have a Monthly Giving Program

Boston College’s Center on Wealth and Philanthropy estimates as much as $41 trillion in intergenerational wealth transfer will take place by 2052. Not all of those assets will transfer from family member to family member.  Much of it could end up going to the government, and some will be directed to nonprofit organizations. Why am […]

Direct Mail Fundraising Tip of the Week (#6)

If you want to acquire donors at a higher average gift level, start testing catalog subscriber files.  You’ll get lower response rates (because these people aren’t necessarily qualified charitable donors), but they tend to give higher average gifts – in fact, sometimes fully double that of other list categories.  These donors also have good potential […]

Maximizing Middle Donors

What’s a middle donor?  And how do we market to them?  How are they different from the rest of our donors? I’ve been answering these questions a lot lately.  At conferences, in person and even on LinkedIn.  Seems a lot of organizations are starting to take notice of the potential of middle donors.  This is […]

Direct Mail Fundraising Tip of the Week (#5)

Direct mail fundraising is counter-intuitive.  Chances are that you, your board and others on staff have opinions about your direct mail program.  And chances are even better (in fact, close to 100%) that most of those opinions, though strong, have no basis in fact and will do more harm to your fundraising than good. Great […]