Insights from Russ Reid’s 2011 Development Conference

It’s just after 8:00 a.m., and I’m 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid.  What a great week of learning, sharing and connecting with nonprofit leaders from around the U.S. and Canada. This is an amazing conference put on by […]

Multi-channel or Integrated fundraising?

Is your nonprofit conducting multi-channel fundraising campaigns?  What about integrated fundraising campaigns? It’s hard to tell the difference, right?  Wait, is there a difference? You bet! Multi-channel fundraising involves coordinating the timing of multiple fundraising channels, without necessarily intentionally coordinating themes and messaging across the channels.  Often this happens when fundraising channels are managed in […]

Equipping Your Nonprofit Board for Success

Board member expectations are always a hot topic in this sector. Ask any nonprofit executive or development staff member and they’re likely to give you a laundry list of things their board could do better.  Consultants frequently have a wish list for nonprofit boards as well. Gail Perry recently published a great set of New Year’s Resolutions […]

3 Keys to Successful Direct Mail Fundraising

There are dozens of articles and blog posts that discuss how to write a successful fundraising letter.  And many of them contain pretty solid recommendations. But the success of your direct mail campaigns is decided well before your writer sits down to write your letter.  It’ll be decided during the planning phase when you establish your […]

Direct Mail: Testing 1,2,3

Does your nonprofit organization have a direct mail fundraising program?  Are you testing consistently in your program? If you’re like a lot of organizations, you might not be sure when you should test,  what kinds of things you should or shouldn’t test, or even what metrics to measure.  Here are some simple thoughts on testing […]

Welcome!

Welcome to my new home on the web!  I’m glad that you could stop by for a minute. As a fundraising consultant, I travel the nation meeting with nonprofits of all shapes and sizes.  These experiences have taught me so much about the nonprofit sector, fundraising strategy and leadership.  This blog is my attempt to give […]