Using Data To Drive Donor Insights

What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you’re like most nonprofits, it probably depends which department head you ask. Development maintains the donor database that houses biographical data (i.e., name, address, etc.) and transaction data (i.e., date and amount of most recent, last […]

Happy New Year!

I can’t believe it’s already 2015! If you’re anything like me, you probably don’t have a ton of free time to surf the web looking for the best marketing & fundraising content. That’s precisely why I’m taking this blog in a different direction in 2015. This site will be focusing in on five key areas: […]