Why McDonald’s Doesn’t Sell Big Macs to Vegans

And you shouldn't either!

Have you ever seen a McDonald’s ad campaign focused on convincing vegans to buy a Big Mac? That’s crazy, right? Makes no sense. I mean, maybe there are a handful of vegans who could be convinced — after much effort — to try one. But it would take a whole lot of time, money, and […]

Does your nonprofit need a strategic agency partner?

In the nonprofit sector we often hear board members, CEO’s, and even development officers argue that they shouldn’t invest in fundraising agency partners, and instead should just “go it alone” in order to keep costs down. There’s a belief that fundraising strategy and communications are easy to create, and that anyone can be successful in […]

The 4 Myths that keep homeless service organizations from major gift success

Working with over 200 organizations that focus on serving people who are homeless, hungry, and living in poverty, I’ve come to conclude that there are 4 myths that keep organizations like this from achieving their full potential in major gift fundraising. As you read this post, maybe you’ll recognize some of these myths. Maybe you’ve […]

18 Steps to Maximize Year-End Giving

Make the most of your Q4 fundraising efforts!

Over the next three months nonprofits will raise over 30% of their annual revenue. Some of you might even raise as much as 50% of your budget between now and year-end. With that kind of opportunity in front of you, it’s essential that you’re focused on the activities that will get you the most leverage […]

5 Culture Problems That Can Kill Your Fundraising

#3: We don't INVEST in philanthropy

If you haven’t checked out my first and second posts in the series of 5 Culture Problems That Can Kill Your Fundraising, check those out now!  This series is adapted from a presentation my good friend Derric Bakker, CEO of Dickerson Bakker & Associates gave at the 2017 Association of Gospel Rescue Missions conference. Today we’ll look […]

If your fundraising agency does this, fire them.

Yesterday I was advising a friend who is Executive Director at an organization I’m very fond of. I was shocked at a recommendation she received from her fundraising agency. It went something like this… “Don’t send a summer direct mail appeal because it’s too expensive. We think direct mail works for big nonprofits, but small […]