Use a campaign deadline to increase urgency in your direct mail (Tip #28)

Create urgency with a deadline for responding to your appeal.  Prominently highlight the deadline on your outer envelope, within your letter (as part of your ask), in your letter’s P.S. statement, and on your reply device.  Let donors know that if they respond by the deadline, you’ll be able to do X, Y and Z.  […]

13 Ways To Engage Major Donors

Chronicle of Philanthropy recently reported that big gifts from major donors are on the decline.  Their analysis of recent studies confirms giving patterns of wealthy donors today mirror those of the Great Depression.  It’s likely this means you may have to delay or scale back expectations for major campaigns. But more than anything, it means […]

Yes, your thank you letters CAN generate revenue too (Tip #27)

Use a custom thank you letter with each direct mail appeal.  Use it to tell donors how their gift was (or will be) used, and to show sincere appreciation for their contribution.  Don’t use the same generic form letter in response to every appeal. Be sure to include a reply envelope in your thank you […]

How to Hire a Nonprofit Marketing Director

Hiring in the nonprofit space can be challenging, just as it often is in the commercial sector.  But maybe for different reasons. Last week I blogged about integrated fundraising.  A reader asked me to write a follow-up to that post to explore the key traits and talents you should look for when trying to hire […]

What should you test in your direct mail? (Tip #26)

Test variables that matter and can have a significant impact on results.  New lists, new list categories, segmentation strategies, offers, package formats, timing and ask strategies.  These variables all have the potential to deliver significant increases in performance for you. Photo tests, fonts, outer envelope color, etc., can make an impact, but not nearly as […]

63 Fatal Fundraising Mistakes to Avoid

With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it’s more important than ever to focus on getting things right. These 63 fatal fundraising mistakes can have significant negative impacts on your fundraising results (both short and long-term). If you’re like me, you’ll […]