Is your donor acquisition strategy working?

Is your new donor acquisition strategy working?  How do you know?  What’s your measure of success? If you want a strong Fall acquisition season this year, your prime planning time is right now.  Acquisition is challenging enough in a good economy.  In today’s economy, many nonprofits struggle to bring in new donors at an acceptable […]

Where do newsletters fit in your direct mail program? (Tip #25)

Newsletters are a great addition to your direct mail program.  Unlike direct mail solicitation letters, you can use them to tell more in-depth stories, thank your donors in special ways and give important program updates.  Newsletters should also generate a lot of additional net revenue for your organization.  Use a best practice newsletter format to […]

6 Steps to Integrated Fundraising for Small Charities

As any Executive Director or Development Director in a small nonprofit knows,  it’s hard to find budget to do some of the things you know you need to do.  Integrated fundraising is one of those things.  Even the name — Integrated Fundraising — sounds expensive.  Sounds like something you need a 20 person department and […]

Direct Mail vs. Digital: The Battle Continues

The Direct Marketing Association (DMA) released findings from a new study today showing that direct mail (and phone outreach) still deliver significantly higher response rates than digital (specifically e-mail) campaigns. Note: Importantly, this study and the findings highlighted here are not specific to nonprofit marketing/fundraising.  These are commercial marketing results (though there’s still value for […]

Should you let direct mail donors “rest”? (Tip #24)

Mail at least monthly.  A lot of people think monthly solicitation is too frequent.  Maybe you don’t want to over mail donors and make them mad.   I understand that. Here’s the deal.  In the months you aren’t mailing, plenty of other organizations are.  It isn’t like their mailbox will be empty because you didn’t send […]

Are you integrating mail and e-mail? You should be… (Tip #23)

Every time you put mail into the mailstream, you should send a coordinated e-mail blast.  The integrated (timing, theme and message) approach will help you reach more donors and generate more net revenue than just sending direct mail by itself.