2015 could be a pivotal growth year for your nonprofit! With so many challenges, and so many great opportunities, nonprofits need to focus on a number of key areas in...
Optimization: The Secret Weapon In Online Fundraising
Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year,...
Using Data To Drive Donor Insights
What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you're like most nonprofits, it probably depends which department head you...
8 Tips to Kickstart Your Major Gift Efforts
[bctt tweet="Kickstart your major gift efforts by focusing on these eight simple, but often missed steps:"] 1. Write a plan: What are the organization's goals for the year, and what...
Happy New Year!
I can't believe it's already 2015! If you're anything like me, you probably don't have a ton of free time to surf the web looking for the best marketing &...
Uncovering Philanthropic Passion
Uncovering philanthropic passion sounds like a big job, doesn’t it? It isn’t, really—as long as you are a good listener, enjoy spending time with people and know how to build...
Rainmaking: The Fundraiser’s Guide to Landing Big Gifts
Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more...
Check out my guest posts at Christian Leadership Alliance
I'm honored to have a few recent posts featured on Christian Leadership Alliance's new blog. Go visit the CLA blog and check out my guest posts on Fundraising: Instinct vs....
The fundraiser’s spring cleaning checklist
It's that time of year again. Time to clean out your development operation, reorganize and re-prioritize your efforts and rid your organization of the fundraising clutter that keeps you from...
Analyzing Your Direct Mail Campaigns (Tip #52)
There are many ways to evaluate your fundraising performance. Response rate. Average gift. Cost per dollar raised. Cost per donor. Those are all important metrics to track. But the one...