Direct Mail Fundraising Tip of the Week (#5)

Direct mail fundraising is counter-intuitive.  Chances are that you, your board and others on staff have opinions about your direct mail program.  And chances are even better (in fact, close to 100%) that most of those opinions, though strong, have no basis in fact and will do more harm to your fundraising than good. Great […]

5 Ways Your Brand Can Destroy Your Fundraising Results

I’ve been talking about nonprofit branding a lot lately with organizations all over the country.  Seems brand strategy is top of mind once again for organizations trying to raise their community profile and generate more money for their causes. There’s only one problem.  Brands  and fundraising don’t always mix.  In fact, often when a nonprofit […]

Fundraising tips from #russreid2012

Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week.  The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]

Direct Mail Fundraising Tip of the Week (#4)

Write your direct mail letter like you’d write to a close friend.  Make it warm, personal and informal.  Adhering to the APA and MLA style guides might make the brand police happy, but it’ll kill your direct mail fundraising results. Direct mail fundraising copywriting is a style unto itself.  If you try to follow all […]

The 3 E’s of Nonprofit Board Responsibility

Engage.  Evaluate.  Evangelize. There are many qualities you want in board members – and many responsibilities they need to be ready to assume.  Three of the most important responsibilities are to Engage, Evaluate and Evangelize. Engage All too often we hear horror stories of board members who are just warming a seat or building a […]

Direct Mail Fundraising Tip of the Week (#3)

In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online.  Make sure your website is optimized for giving.  And review your donation page to ensure easy navigation and transaction processing.