Creating Your Development Action Plan – Part 2 of 2

This is the second half of my 2 part series on Creating Your Development Action Plan.  In Part 1 we covered why you need a plan and how you should use it.  In Part 2 we’ll cover the key elements you should have in the plan and what those should include.  I’ve also included some […]

Direct Mail Fundraising Tip of the Week (#2)

Maximize the Return On Investment (ROI) in your direct mail cultivation (renewal) stream by segmenting your donors based on Recency (recent date of last gift), Frequency (total # of gifts given over the donor’s lifetime on your file), Monetary (largest single gift) and Acquisition Channel (direct mail, online, special event, radiothon, etc.).  This alows you to […]

Creating Your Development Action Plan – Part 1 of 2

NOTE: This is Part 1 of a 2 Part blog post on Creating Your Development Action Plan.  In this first installment we’ll cover the reasons why you need a written development action plan for the year.  In Part 2, we’ll get into the details of how to write the plan, what information to include, and […]

10 Fundraising Best Practices

As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages 4. Thank You Receipting 5. Social Media 6. Special Events 7. Upgrading Donors 8. Cultivating Major Donors 9. Planned Gift Prospecting 10. Donor Stewardship

Evaluating Fundraising Agencies and Consultants

Can I get a few direct mail samples and some pricing info from you? Ugh.  These questions, more than any others, frustrate me as a nonprofit fundraiser.  I got an e-mail this evening from a well-meaning nonprofit executive who is looking to launch a direct response fundraising program.  As I read the e-mail I was […]