Direct Mail Fundraising Tip of the Week (#1)

When building your direct mail acquisition list strategy, focus on behavior-based targeting instead of demographics.  You’ll get higher response rates and greater likelihood of long-term donor retention by targeting people who already behave like donors (i.e., they give to other nonprofits and they’re responsive to direct mail), than you will simply by targeting people who […]

Fundraising Best Practice Series: Volume 10, Donor Stewardship

This final installment of the Fundraising Best Practice Series focuses on donor stewardship.  It’s fitting given that many of you are probably knee deep in thank you notes, thank you calls and visits to round out the 2011 holiday giving rush. When I think about the word stewardship, I think of the responsibility of taking care […]

10 New Year’s Resolutions for Fundraisers

As we embark on a new year I wish you all much joy and success in your fundraising efforts!  Here are 10 resolutions I’m committing to – and I hope you might as well. 1. I will say thank you more than I say please. 2. I will focus my time where it counts most […]

Fundraising Best Practice Series: Volume 9, Planned Gift Prospecting

Does your nonprofit have a planned giving program?  Many nonprofits do, but I’m constantly surprised by the number of nonprofits that don’t.  If your nonprofit doesn’t have a planned giving program, you really need to start one. Here’s why.  According to Giving USA, bequests accounted for $16.3 billion in charitable contributions in 2011.  That’s huge! […]

Fundraising Best Practice Series: Volume 8, Cultivating Major Donors

Regardless of everything you’re hearing or reading these days, major gift fundraising is where transformational philanthropy happens.  Not Twitter and Facebook.  If you want to accomplish big goals in your organization and impact the world in bold ways as a fundraiser, you need to understand how to cultivate major gifts. But even before that – […]