Give to the Max Day 2011: A Success?

By all indications, Give to the Max Day 2011 was a success in Minnesota.  Nonprofits in Minnesota raised $13.4 million (34% more than was raised during the same event in 2010) from more than 47,500 generous donors (13% more donors than contributed in 2010). This has me wondering whether the uptick we saw during this […]

Fundraising Best Practice Series: Volume 3, Online Donation Pages

This third installment in the Fundraising Best Practice Series will highlight online donation pages. In most cases your donation page is the only online vehicle for a donor or potential donor to use to make a gift to your nonprofit.  So please, make sure your page is in good working order and easy to navigate.  […]

Fundraising Best Practice Series: Volume 1, Direct Mail

This is the first installment in a series of 10 posts dedicated to fundraising best practices.  Once a week for the next 10 weeks, I’ll cover another best practice topic.  The areas I’ll explore are: Direct Mail E-mail Fundraising Online Donation Pages Thank You Receipting Social Media Fundraising Events Upgrading Donors Stewardship Strategies Cultivating Major […]

6 questions that can improve your nonprofit copy.

If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you’re answering these six questions: 1. Does my copy speak to the values my donors use to make decisions? 2. Am I using the same language my donors use? 3. Is what I’m saying credible and verifiable? […]

Six Ways to Engage the Entrepreneurial Donor

Every major donor is different.  Your cultivation process should be tailored to meet the specific needs and expectations of each donor. And remember, beyond the need for customized cultivation strategies, within the sphere of major gift donors, the entrepreneur is an even more unique animal. Entrepreneurs are often self-made success stories, and they value those […]

Welcome!

Welcome to my new home on the web!  I’m glad that you could stop by for a minute. As a fundraising consultant, I travel the nation meeting with nonprofits of all shapes and sizes.  These experiences have taught me so much about the nonprofit sector, fundraising strategy and leadership.  This blog is my attempt to give […]