Fundraising Best Practice Series: Volume 1, Direct Mail

This is the first installment in a series of 10 posts dedicated to fundraising best practices.  Once a week for the next 10 weeks, I’ll cover another best practice topic.  The areas I’ll explore are: Direct Mail E-mail Fundraising Online Donation Pages Thank You Receipting Social Media Fundraising Events Upgrading Donors Stewardship Strategies Cultivating Major […]

6 questions that can improve your nonprofit copy.

If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you’re answering these six questions: 1. Does my copy speak to the values my donors use to make decisions? 2. Am I using the same language my donors use? 3. Is what I’m saying credible and verifiable? […]

Six Ways to Engage the Entrepreneurial Donor

Every major donor is different.  Your cultivation process should be tailored to meet the specific needs and expectations of each donor. And remember, beyond the need for customized cultivation strategies, within the sphere of major gift donors, the entrepreneur is an even more unique animal. Entrepreneurs are often self-made success stories, and they value those […]

Welcome!

Welcome to my new home on the web!  I’m glad that you could stop by for a minute. As a fundraising consultant, I travel the nation meeting with nonprofits of all shapes and sizes.  These experiences have taught me so much about the nonprofit sector, fundraising strategy and leadership.  This blog is my attempt to give […]

Four reasons your nonprofit needs direct mail

A direct mail fundraising program can: Rapidly build a large file of consistent donors Provide a regular stream of revenue for your organization Quickly build brand awareness in the community through robust acquisition Develop a large pipeline of potential planned and major gift donors Rapidly build a large file of consistent donors Direct mail fundraising […]

Direct Mail Fundraising: Is it right for your nonprofit?

Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors still give by mail (61% of donors who made a gift in the last 12 months reported doing so by mail), which makes direct mail […]