Direct Mail Fundraising: Is it right for your nonprofit?

Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors still give by mail (61% of donors who made a gift in the last 12 months reported doing so by mail), which makes direct mail […]

9 Tips to Maximize Year-end Giving

2010 is quickly coming to a close.  It’s been a tough year, no doubt.  But this is no time to put the brakes on your fundraising efforts, despite what some “experts” are saying about the continued bad economy.  In fact, the last few weeks of the year are huge for most nonprofits – so make […]

Mobile giving, the Red Cross, and your nonprofit

Interesting update on Mobile Giving from Philanthropy Journal today. Nonprofits find texting tough way to raise money While the Red Cross raised over $30 million by mobile phones after the Haiti earthquake, triggering a rush by nonprofits to try to raise money through text-messaging, reproducing those results has been tough for most groups, often because the […]

You hate telemarketing? So what.

Everyone hates telemarketing.  I spent three years leading telemarketing for a major national political organization, and I hate getting telemarketing calls!  Those invasive calls at the dinner hour.  Solicitors not taking no for an answer and asking you twice more for a contribution after you say no.  Always trying to get you to give your […]

Thank You Receipts: Are You Missing a Critical Opportunity?

Recently I made contributions to two nonprofit organizations.  One in the Midwest, the other on the East Coast.  Both very well respected, regional organizations.  My contributions weren’t huge.  Just $25 each.  But $25 isn’t a bad first time gift for most organizations. This afternoon I went out to the mailbox and found two receipts, one […]