A direct mail fundraising program can: Rapidly build a large file of consistent donors Provide a regular stream of revenue for your organization Quickly build brand awareness in the community...
Direct Mail Fundraising: Is it right for your nonprofit?
Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors...
9 Tips to Maximize Year-end Giving
2010 is quickly coming to a close. It’s been a tough year, no doubt. But this is no time to put the brakes on your fundraising efforts, despite what some...
Mobile giving, the Red Cross, and your nonprofit
Interesting update on Mobile Giving from Philanthropy Journal today. Nonprofits find texting tough way to raise money While the Red Cross raised over $30 million by mobile phones after the Haiti...
You hate telemarketing? So what.
Everyone hates telemarketing. I spent three years leading telemarketing for a major national political organization, and I hate getting telemarketing calls! Those invasive calls at the dinner hour. Solicitors not...
Thank You Receipts: Are You Missing a Critical Opportunity?
Recently I made contributions to two nonprofit organizations. One in the Midwest, the other on the East Coast. Both very well respected, regional organizations. My contributions weren't huge. Just $25...