Why #HungerActionMonth Is Important To Me

  September is Hunger Action Month in the U.S. It’s a special time of year when Food Banks all across the United States, in conjunction with Feeding America, ask Americans to take action (donating, volunteering, advocating, sharing, etc.) to fight domestic hunger. I, however, have the privilege of helping Food Banks tell their stories and […]

WEBINAR: Maximizing the Middle

Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to create strategies aimed at their mid-level givers. This is a HUGE mistake! Join me for a webinar (Thursday, Sept 10, 10am PDT) where I’ll share the characteristics that […]

Google Grants vs. Paid Search Campaigns

Sometimes otherwise smart fundraising consultants give bad advice. I saw that happen last week. A senior-level consultant from a typically reputable fundraising agency completely missed the mark on digital strategy. In this instance, a local social service nonprofit was told that because they secured a Google Grant of $10,000 per month, they should no longer […]

Your donors are tired of being crappily asked

Last month Marc A. Pitman wrote on the myth of donor fatigue. Something Marc said stuck with me, and hit home like a hammer when I got an email solicitation from Catholic Charities USA (below). First, check out what Marc said on the topic of donor fatigue – the myths – and the realities: The […]

Should you include a reply envelope in your thank you letters?

I get this question all the time! And I’m sure there are a lot of people who will disagree with me on this topic. My standard response to development directors and executive directors who ask this question is a resounding, ABSOLUTELY! The most frequent argument against including reply envelopes in thank you letters is that […]

The danger of nonprofits chasing discounts

A few years ago one of our nonprofit clients fired our firm because they found another fundraising agency that quoted them a cheaper price for their direct mail services. This other firm was cheaper. By almost six figures. That’s big. However, focusing on cost only, rather than on value, is dangerous. 18 months after moving their business to […]