Middle donor engagement increases revenue by 20%+

In the third quarter of 2014 one of my clients — a small hunger and poverty relief organization — began implementing a middle donor engagement strategy that included phone calls, handwritten thank you notes, and invitations to small group tours / mixers at their office. The focus of their efforts was to thank donors, share with them […]

5 Questions Every Fundraiser Should Ask Each Day

In today’s world we all move so quickly and have so many competing priorities. I find that if I’m not intentional about asking myself a few critical questions each day, I tend to lose focus on the things that are really important. Here’s my list of questions that I think every fundraiser should ask daily. […]

Why #HungerActionMonth Is Important To Me

  September is Hunger Action Month in the U.S. It’s a special time of year when Food Banks all across the United States, in conjunction with Feeding America, ask Americans to take action (donating, volunteering, advocating, sharing, etc.) to fight domestic hunger. I, however, have the privilege of helping Food Banks tell their stories and […]

WEBINAR: Maximizing the Middle

Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to create strategies aimed at their mid-level givers. This is a HUGE mistake! Join me for a webinar (Thursday, Sept 10, 10am PDT) where I’ll share the characteristics that […]

Google Grants vs. Paid Search Campaigns

Sometimes otherwise smart fundraising consultants give bad advice. I saw that happen last week. A senior-level consultant from a typically reputable fundraising agency completely missed the mark on digital strategy. In this instance, a local social service nonprofit was told that because they secured a Google Grant of $10,000 per month, they should no longer […]

Your donors are tired of being crappily asked

Last month Marc A. Pitman wrote on the myth of donor fatigue. Something Marc said stuck with me, and hit home like a hammer when I got an email solicitation from Catholic Charities USA (below). First, check out what Marc said on the topic of donor fatigue – the myths – and the realities: The […]