What nonprofits can learn from reality TV

A guest post from MarketSmart's Greg Warner

  I asked Greg Warner, CEO/Founder of MarketSmart if he’d share his take on the two biggest mistakes that nonprofits make. And if you happen to know Greg (I’m thoroughly enjoying getting to know him), you know he’s not shy. He’s also not short on opinions about how we in the nonprofit sector can improve […]

Guest Post from Roy C. Jones, CFRE:

The biggest mistake fundraisers make

Today’s guest post on the biggest mistake fundraisers make is from my great friend (and co-author of Rainmaking: The Fundraiser’s Guide To Landing Big Gifts), Roy C. Jones, CFRE. “For clinking money, you can shake the can. For folding money, you should go ask for it. ” — Harold Seymour, legendary fundraiser Without a doubt, failing […]

Middle donor engagement increases revenue by 20%+

In the third quarter of 2014 one of my clients — a small hunger and poverty relief organization — began implementing a middle donor engagement strategy that included phone calls, handwritten thank you notes, and invitations to small group tours / mixers at their office. The focus of their efforts was to thank donors, share with them […]

5 Questions Every Fundraiser Should Ask Each Day

In today’s world we all move so quickly and have so many competing priorities. I find that if I’m not intentional about asking myself a few critical questions each day, I tend to lose focus on the things that are really important. Here’s my list of questions that I think every fundraiser should ask daily. […]

Why #HungerActionMonth Is Important To Me

  September is Hunger Action Month in the U.S. It’s a special time of year when Food Banks all across the United States, in conjunction with Feeding America, ask Americans to take action (donating, volunteering, advocating, sharing, etc.) to fight domestic hunger. I, however, have the privilege of helping Food Banks tell their stories and […]

WEBINAR: Maximizing the Middle

Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to create strategies aimed at their mid-level givers. This is a HUGE mistake! Join me for a webinar (Thursday, Sept 10, 10am PDT) where I’ll share the characteristics that […]