Optimization: The Secret Weapon In Online Fundraising

Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year, add it now. For a relatively small investment, you could reap significant gains in online fundraising. What is optimization testing, you ask? A/B split testing […]

Using Data To Drive Donor Insights

What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you’re like most nonprofits, it probably depends which department head you ask. Development maintains the donor database that houses biographical data (i.e., name, address, etc.) and transaction data (i.e., date and amount of most recent, last […]

8 Tips to Kickstart Your Major Gift Efforts

1. Write a plan: What are the organization’s goals for the year, and what will it cost to fund them? How much $ do you have to invest in your major gift program, and what ROI do you need to deliver? Who will be responsible for managing the program, cultivating donor relationships, making the ask, […]

Happy New Year!

I can’t believe it’s already 2015! If you’re anything like me, you probably don’t have a ton of free time to surf the web looking for the best marketing & fundraising content. That’s precisely why I’m taking this blog in a different direction in 2015. This site will be focusing in on five key areas: […]

Uncovering Philanthropic Passion

Uncovering philanthropic passion sounds like a big job, doesn’t it? It isn’t, really—as long as you are a good listener, enjoy spending time with people and know how to build authentic relationships. Uncovering someone’s philanthropic passion is simple. You ask key questions, then shut up and listen. I mean really listen. Don’t spend the time […]

Rainmaking: The Fundraiser’s Guide to Landing Big Gifts

Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more money. It’s been a long road. We’ve learned a lot in the process, and had the opportunity to talk with dozens of great leaders in […]