Is your donor acquisition strategy working?

Is your new donor acquisition strategy working?  How do you know?  What’s your measure of success? If you want a strong Fall acquisition season this year, your prime planning time is right now.  Acquisition is challenging enough in a good economy.  In today’s economy, many nonprofits struggle to bring in new donors at an acceptable […]

Key Metrics for Donor Acquisition

What are the key metrics you track in your donor acquisition efforts? Do you monitor response rate, average gift and total income generated? Those are pretty standard, and are probably the most frequent metrics tracked. But if that’s all you’re tracking, chances are you aren’t maximizing your acquisition efforts. Recently I had a conversation that […]