In Dan Portnoy's new book, The Non-profit Narrative, (a great read, by the way), Dan says: Nonprofit organizations weren't started to consistently ask for money and talk about the troubles of keeping the...
Why your nonprofit story needs tension and emotion
Tension is the element of story-telling you need to communicate well in the midst of your organization's crisis moment. Tension draws the audience into the experience...Emotions are an essential part...