Direct Mail Fundraising Tip of the Week (#4)

Write your direct mail letter like you’d write to a close friend.  Make it warm, personal and informal.  Adhering to the APA and MLA style guides might make the brand police happy, but it’ll kill your direct mail fundraising results. Direct mail fundraising copywriting is a style unto itself.  If you try to follow all […]

Direct Mail Fundraising Tip of the Week (#3)

In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online.  Make sure your website is optimized for giving.  And review your donation page to ensure easy navigation and transaction processing.

Direct Mail Fundraising Tip of the Week (#2)

Maximize the Return On Investment (ROI) in your direct mail cultivation (renewal) stream by segmenting your donors based on Recency (recent date of last gift), Frequency (total # of gifts given over the donor’s lifetime on your file), Monetary (largest single gift) and Acquisition Channel (direct mail, online, special event, radiothon, etc.).  This alows you to […]