Fundraising Myth Busters: Major donors shouldn’t get direct mail

This is a widely believed fundraising myth. It’s one that I personally hear at least monthly – if not weekly. The thinking is that because major donors give more money, they don’t want to get your organization’s regular direct mail solicitations. This is installment six of seven in my Fundraising Myth Busters series. If you […]

Improve your hospital fundraising with 71 FREE education sessions!

The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period. This is a great learning opportunity for anyone involved in healthcare philanthropy, or anyone looking to get into the business. If you’re unable to attend […]

Fundraising tips from #russreid2012

Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week.  The event took place in beautiful Newport Beach, CA (check out that sunset!). I thoroughly enjoyed the event, and I hope you find the insights valuable… Donors make planned gifts b/c they’re bought […]

Direct Mail Fundraising Tip of the Week (#1)

When building your direct mail acquisition list strategy, focus on behavior-based targeting instead of demographics.  You’ll get higher response rates and greater likelihood of long-term donor retention by targeting people who already behave like donors (i.e., they give to other nonprofits and they’re responsive to direct mail), than you will simply by targeting people who […]