Matt Kahn is Director of Direct Marketing at the NRCC. I've had the pleasure and opportunity to get to know and partner with Matt over the last year, and see some...
Creating the Perfect Donor Communication
We nonprofit marketers have sweated and tested to create the perfect donor communication. But it doesn't exist.Humans are so different in so many different ways that there is no perfect...
Fundraising Myth Busters: Major donors shouldn’t get direct mail
This is a widely believed fundraising myth. It’s one that I personally hear at least monthly – if not weekly. The thinking is that because major donors give more money,...
Improve your hospital fundraising with 71 FREE education sessions!
The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period....
Fundraising tips from #russreid2012
Here are some great quick fundraising tips I picked up at Russ Reid's 22nd Annual Missions Leadership & Development conference last week. The event took place in beautiful Newport Beach,...
Direct Mail Fundraising Tip of the Week (#1)
When building your direct mail acquisition list strategy, focus on behavior-based targeting instead of demographics. You'll get higher response rates and greater likelihood of long-term donor retention by targeting people...