"I'm tired of chasing our donors for donations and feeling like all we ever do is ask, ask, ask.""Our donor retention rates are SO low. I hate that we spend...
YES! There IS a better way to fundraise
Hey friends!I’ve been talking a TON lately about creating a better way to fundraise. My team and I are on a mission to increase generosity and impact by creating more effective...
Have You Read: The War For Fundraising Talent?
Jason Lewis has struck a deep nerve in our industry with The War For Fundraising Talent. The book challenges conventional wisdom, and is a critical read for boards and nonprofit...
The danger of nonprofits chasing discounts
A few years ago one of our nonprofit clients fired our firm because they found another fundraising agency that quoted them a cheaper price for their direct mail services. This other...
Fundraising Myth Busters: Solicitation Frequency
This is installment number three of seven in my series on fundraising myth busters. By now I hope you've had a chance to check out the first post on donor...
Rainmaking: The Fundraiser’s Guide to Landing Big Gifts
Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more...
Direct Mail Fail – Alumni Acquisition Package
The minute I saw this envelope I knew the package was doomed. The OE (outer envelope) had a huge flaw. Unfortunately, the OE wasn't the only thing wrong with this...
Direct Mail vs. Digital: The Battle Continues
The Direct Marketing Association (DMA) released findings from a new study today showing that direct mail (and phone outreach) still deliver significantly higher response rates than digital (specifically e-mail) campaigns....
23 Questions for More Effective Fundraising Copy
Do you want your fundraising letters to raise more money? If so, be sure to ask these 23 questions each time you write a letter: Do I have a compelling...
10 Fundraising Best Practices
As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages...