As an adviser to 60+ nonprofits across the U.S. and Canada, one of the most frequent questions I get asked is, how can we better engage our middle and major donors through direct response to generate more revenue and deepen our relationships? This is a question that my good friend, Dennis Van Kampen, President/CEO at […]
I’ve just reviewed results from three middle/major donor integrated direct response fundraising campaigns that my teams managed for various social service organizations over the last year. The numbers are astonishing! We’ll get to those in a second. First, I want to share some of the negative myths we’ve dealt with around these campaigns, and why […]
This is the second of seven posts in the Fundraising Myth Busters series. In the first installment we looked at donor acquisition. Today, we’re moving on to a topic that tends to spark heated debates across the nonprofit sector. Brand advertising and direct response fundraising. Myth #2 Branding and direct response fundraising are competing options […]
Back in 2009 at Gillette Children’s Hospital Foundation we had a problem. Our newsletter, Momentum, was an institution unto itself. It won multiple communications awards. The staff raved about it. The CEO loved her nearly full-page column. It was packed full of insider information. Articles about new technology being used at the hospital. Informative columns […]
There are many ways to evaluate your fundraising performance. Response rate. Average gift. Cost per dollar raised. Cost per donor. Those are all important metrics to track. But the one you should focus on more than any other is Long-Term Donor Value (LTDV). LTDV takes into account the cost of acquisition and cultivation, and the […]
Blank outer envelopes tend to outperform envelopes with teaser copy or images. You don’t have to clutter your appeal envelopes with all sorts of teaser copy. Sure, test teasers. But you’ll do just as well – if not better – by simply mailing your appeal in a blank envelope.