Can I get a few direct mail samples and some pricing info from you? Ugh. These questions, more than any others, frustrate me as a nonprofit fundraiser. I got an...
Direct Mail Fundraising Tip of the Week (#1)
When building your direct mail acquisition list strategy, focus on behavior-based targeting instead of demographics. You'll get higher response rates and greater likelihood of long-term donor retention by targeting people...
Are you soliciting minor gifts from MAJOR donors?
One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you're asking every donor for the most...
Key Metrics for Donor Acquisition
What are the key metrics you track in your donor acquisition efforts? Do you monitor response rate, average gift and total income generated? Those are pretty standard, and are probably...