This episode of The Rainmaker Fundraising Podcast is a little different, but no less insightful (I hope!).Instead of interviewing another leader in the nonprofit sector, I invited my friend Julie...
Passion for your mission drives success
Kevin Feldman is Director of Development at The Salvation Army, Lake County, Indiana. He also advises small and emerging nonprofits on all things fundraising-related. Kevin also runs a one-person development shop...
Wait. Your fundraising agency said WHAT???
Nonprofit Marketer: Our overall retention rate is about 68%. What could we do to improve that? What should we strive for? Fundraising Agency: Actually, you're right where you should be....
What does acquisition have to do with Major Gifts?
The success of your major gift program depends first and foremost on the quality of your donor acquisition program. I know right now there are major gift officers all over...
Fundraising Myth Busters: Donor Acquisition
This is the first in a series of seven posts focused on busting (or validating) common fundraising myths. Believing you know the truth about anything in fundraising without testing it...
How early is too early to be in the mail with acquisition? (Tip #32)
Get in the mailbox early. Test your acquisition campaign to see how early you can be in homes without negatively impacting results. This does two things for you: 1) It...
The Dirty Little Secret About Peer-to-Peer Event Donors
The dirty little secret about peer-to-peer event donors is... Looks like they might not be all that great of donors after all. Before I get skewered by my friends who...
What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?
So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer? Well, they're just as mythical as the following 6 assumptions you and...
Are you soliciting minor gifts from MAJOR donors?
One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you're asking every donor for the most...
Key Metrics for Donor Acquisition
What are the key metrics you track in your donor acquisition efforts? Do you monitor response rate, average gift and total income generated? Those are pretty standard, and are probably...