Fundraising Myth Busters: Donor Acquisition

This is the first in a series of seven posts focused on busting (or validating) common fundraising myths. Believing you know the truth about anything in fundraising without testing it is both foolish and dangerous. Everything is NOT as consistently true as you (or I) might think it is. Furthermore, what was absolutely true five […]

How early is too early to be in the mail with acquisition? (Tip #32)

Get in the mailbox early.  Test your acquisition campaign to see how early you can be in homes without negatively impacting results.  This does two things for you: 1) It gets you in the mailbox before the competition, and, 2) It allows you to build a frequency component into your strategy.  If you’re in the […]

The Dirty Little Secret About Peer-to-Peer Event Donors

The dirty little secret about peer-to-peer event donors is… Looks like they might not be all that great of donors after all.  Before I get skewered by my friends who run special events or work at firms that help nonprofits run peer-to-peer events, I’m not arguing here against special event fundraising. However, if you run […]

What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?

So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer?  Well, they’re just as mythical as the following 6 assumptions you and others in and around your organization might have about your fundraising program. 1. If a donor makes a gift, you should let them rest for […]

Are you soliciting minor gifts from MAJOR donors?

One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you’re asking every donor for the most appropriate gift amount. You’re probably already doing that, right? I’m sure when you acquire a donor who gives an initial gift of $20, you probably […]

Key Metrics for Donor Acquisition

What are the key metrics you track in your donor acquisition efforts? Do you monitor response rate, average gift and total income generated? Those are pretty standard, and are probably the most frequent metrics tracked. But if that’s all you’re tracking, chances are you aren’t maximizing your acquisition efforts. Recently I had a conversation that […]