5 Things Nonprofits Get Wrong About Donors

Jonathan Lewis and Mya Abi-Khalil co-authored a great post, 5 Things Clients Get Wrong About Consumers over at DigiDay. This post was written for the commercial world, but the model is equally valuable for nonprofits. The 5 incorrect assumptions are listed below along with what I believe are the equivalent incorrect assumptions that nonprofits make. Consumers are rational […]

Give to the Max Day 2011: A Success?

By all indications, Give to the Max Day 2011 was a success in Minnesota.  Nonprofits in Minnesota raised $13.4 million (34% more than was raised during the same event in 2010) from more than 47,500 generous donors (13% more donors than contributed in 2010). This has me wondering whether the uptick we saw during this […]

Six Ways to Engage the Entrepreneurial Donor

Every major donor is different.  Your cultivation process should be tailored to meet the specific needs and expectations of each donor. And remember, beyond the need for customized cultivation strategies, within the sphere of major gift donors, the entrepreneur is an even more unique animal. Entrepreneurs are often self-made success stories, and they value those […]

Nonptofit list building – there are no magic bullets

How you build your donor list is important. Critical in fact. Over the last week I’ve seen, heard or had conversation with a half dozen nonprofits about so-called “alternatives” to traditional donor acquisition. I’ve heard social media is the magic bullet. Using surveys on Facebook and Twitter to capture names, etc. Or capturing more names […]