Matt Kahn is Director of Direct Marketing at the NRCC. I've had the pleasure and opportunity to get to know and partner with Matt over the last year, and see some...
Good data is essential for effective decision-making
Good decision-making requires good data. But most nonprofits never invest in the kind of tools that can allow them to capture and categorize their data to support better decision-making.
Do this one thing to integrate brand and fundraising effectively
If there's one person who "gets it" when it comes to the intersection of brand and fundraising, that's my friend Olga Woltman, Founder of Lemon Skies, and host of the...
The future of fundraising is relational
The idea that the future of fundraising is relational should not be revolutionary. In the world of major and mega gift fundraising, all of our work is relational. But for far too...
Leaders: Guard Your Tongue
Leader: Guard your tongue. It might feel good to yell at someone once in a while. It might feel good to engage in gossip or to verbally take down that...
Nonprofits: Understand Your Customer
I posted the following statement on LinkedIn and it got a TON of feedback. A lot of that feedback was negative, with people telling me that my idea was entirely...
Nonprofits Need a Better Way to Fundraise
https://youtu.be/LEwTJW5bNRY Nonprofits continue to struggle with fewer donors giving every year. The economy plays a part in that. But more than anything, our social contract with donors is broken. If...
Your Business Rules are Hurting Your Fundraising
https://youtu.be/2bfJx3F5IEc There are so many fantastic and talented fundraisers in our nonprofit sector. What frustrates so many of them is that organizations often have outdated budgeting processes and business rules...
Know Your Calling. And Do It.
Tracy Thomas is a rabblerouser. A change leader. A force. She's also a loving mom, a caring wife, and a committed believer. Tracy and I sat down to have a...
Proven, effective, repeatable ways to improve donor retention
Fundraising pro tip: If you're searching for "innovative/outside-the-box" ways to increase donor retention and engagement, STOP. In our constant search for new and different (our brains are wired to want...